Sliced was a project proposed for the Annual Pro Carton Contest, which promotes sustainable ideas of package design that are friendly with the environment and with its consumers.
It can replace the need of using a bowl due to the fact that it can be divided in two parts, without having to put your hand inside the package, thus being a more hygienic way.

The visual identity for the package was created based on the principles of slicing, so that from the letter “I” in the logo, the slicing idea is being perpetuated all through the potato chips and hot chilies that are also sliced.

Visual identity
Package design
Package concept